Gifts that conquered TikTok and Instagram: how to include them in the B2B world?

Published: June 26, 2025

Social media platforms like TikTok and Instagram constantly create new trends, including in the world of gifts. Unique glasses, colorful relaxation kits, smart home gadgets and shiny packaging – all of these attract millions of views. But the question arises: do these gifts have a place in the B2B environment too?

In this article, we will look at how companies can smartly use social media trends to promote themselves and strengthen relationships in the business world. You may be surprised how many “Instagrammable” gifts actually have practical value and a psychological effect in a B2B context.

Why do social media trends influence business decisions too?

Although TikTok may seem full of teenagers and viral dances, the influence of these platforms is much broader. Trendy products quickly transfer into everyday life – including offices. Employees, buyers and decision-makers are also Instagram users. What inspires them there often becomes an idea for a gift that they later suggest or order in a work context.

Visual appeal, practical use and the element of surprise are qualities that work in both the B2C and B2B world. If a product is interesting, useful and at the same time “worth posting”, it will get more attention than a classic promotional item. Brands that know how to thoughtfully incorporate these trends can stay one step ahead of the competition.

And most importantly – even in the B2B world, people make the decisions. Those who are genuinely delighted by a gift are more open to collaboration and remember you better.

Which gifts are currently trending on TikTok and Instagram?

This year, TikTok and Instagram are highlighting gifts that combine aesthetics, usefulness and the element of surprise. Such products often feel fresh, personal and very shareable – which also makes them interesting for the B2B environment, where companies look for ways to stand out without overdoing it.

• Cosmetic pouch – neat and functional, ideal for beauty companies but also as a surprising gift in “wellness” packages.
• Personalized neon signs – visually striking, great for decorating offices or event booths where you want to grab attention.
• LED light for creators – popular among content creators, also useful for lighting up a work corner or creating a “zoom-ready” background.
• Mini waffle makers – unexpected and fun, they bring a relaxed and playful touch to a gifting strategy.
• Flexible fashion accessories – like multifunctional neck warmers or scarf add-ons that combine practicality and playful aesthetics.

These products have something in common: they look great on camera, spark interest and create a positive emotional reaction – qualities that can also be effectively used in corporate gifting.

How to include these trends in the B2B context without overdoing it?

Incorporating social media trends into corporate gifts doesn’t mean your company has to follow every viral product. The key is to choose those products that are in line with your brand and make sense for your recipients.

For example, a mini fridge for cosmetics can become an interesting addition to a “wellness package” for partners in the beauty, fashion or health industries. LED strips are an excellent addition for companies working in technology or creative industries – especially if you include them in a thoughtfully packed “home office” kit.

Personalized neon signs with inspirational messages or company slogans can serve as functional office decoration – especially if you work with young companies or start-up environments. Mini waffle makers and flexible fashion accessories can become unexpected but charming parts of a gift that the recipient will remember fondly.

It’s important that the gift is not just trendy but also makes sense for your context and target group.

Social media trends like TikTok and Instagram are not reserved only for younger audiences or consumer brands. With some thought, they can be used in the business world too – as a creative way to stand out, create an emotional impression and strengthen brand recognition.

It’s important to turn the trend into a message – something that connects with your values, identity and target group. If the gift matches your brand and also meets the aesthetic or functional expectations of the recipient, you have created something that works.

B2B gifts can also have a touch of “likeability”, playfulness or even surprise – as long as they are thoughtful, high-quality and well-positioned. At a time when attention counts more than ever, these are exactly the kinds of gifts that don’t get lost in the average.