Slovenski
Artwork Instructions
We often receive questions about vector files, resolution, and colors. To ensure a flawless and fast printing process for your promotional items, we have summarized the most important artwork guidelines below.
Vector Graphics (Shapes)
The most important benefit of using vector-based artwork is that the files can be enlarged endlessly without any quality loss. Vectors are based on mathematical equations (points, lines, curves) rather than pixels.
Accepted formats: EPS, AI (Adobe Illustrator), or PDF.
Important: Simply saving a .JPG or .PNG image as a .PDF or .EPS file does NOT vectorize it! It remains a pixel file.
Text & Fonts (Outlines)
If the text in your logo has not been converted to outlines and we do not have the specific font installed, our system will automatically replace it with an incorrect font or display question marks.
To avoid this, please ask your designer to convert all text into outlines (vectorize). If that is not possible, you must send us the font file (.ttf or .otf) along with your logo.
Raster Graphics (Pixels)
If providing a vector graphic is impossible, a high-resolution pixel file (JPG, TIF) might be usable. The file must have a resolution of at least 600 DPI. A 72 DPI image (web quality) is never suitable for printing.
A 300 DPI image is generally only good enough for printing photos, and only at the exact size supplied. If a 300 DPI file measuring 3 cm is enlarged to fit an umbrella, the definition drops drastically (e.g., to 45 DPI) and becomes blurred.
Colors & Pantones
It is crucial that correct Pantone colors (PMS) are supplied. Providing accurate PMS numbers prevents misunderstandings during production. We can also accept RAL or HKS, but PMS is preferred.
Please remember that colors on your computer screen (RGB) are only an impression and not a 100% match. The final printed result might differ slightly from the digital PDF proof.
Printing Rasters and Gradients
The promotional printing industry requires much coarser rasters (dots) than those used in glossy magazines. As a result, individual raster dots might be clearly visible to the naked eye on the finished product.
Everything printed with less than 30% color density may disappear completely, while anything over 70% density often fills in and appears as a solid color. Therefore, we always suggest replacing color percentages/gradients with a solid, lighter PMS spot color whenever possible.
Graphic Design & Preparation Pricing
Your artwork will first be reviewed by our graphics team, who will prepare a PDF visualization of your motif on the chosen item. The cost of preparing the graphic data depends heavily on the quality and format of the files you supply.
You have flawless DTP ready files
- When to choose this?
Your logo is perfectly vectorized, prepared by a professional, and ready for immediate print without errors. - What is included?
File inspection + up to 30 mins of graphic work + placement visualization + minor adjustments (shifting/scaling). - What is excluded?
Edits exceeding 30 minutes (e.g., a second round of changing colors or adjusting the core design).
You have print data but need edits
- When to choose this?
The motif is in vectors, but you need us to modify shapes, adjust colors, or change the content slightly. - What is included?
Inspection + up to 40 mins of graphic work + minor repairs based on your specs + visualization + up to 3 rounds of proofreading. - What is excluded?
Significant structural changes to the logo or complete redraws of the theme.
You have basic assets and an idea
- When to choose this?
You have individual parts (a logo here, some text there) and you need us to compose a cohesive and appealing theme from them. - What is included?
Inspection + up to 50 mins of graphic work + graphic composition of logo and texts + placement visualization + up to 3 rounds of proofreading. - What is excluded?
Extensive brand identity creation or complex illustrations exceeding 50 minutes.
You need a brand new creative design
- When to choose this?
You have no files at all, just a rough idea of what you want printed, and you need our designer to create everything from scratch. - What is included?
Consultation + up to 90 mins of graphic work + creative design from scratch + placement visualization + up to 3 rounds of corrections. - What is excluded?
Complex multi-page catalog typesetting or intricate manual retouching that requires more than 90 minutes.