Win with a Summer Welcome Pack for New Employees or Clients

Published: May 13, 2025

Summer is often a time of change – some people switch jobs, companies onboard new staff, while others are closing new deals or gaining clients. If you want to make a great first impression and strengthen your connection with new colleagues or partners, a summer welcome pack is a great move. It’s more than just a gift – it’s a relationship-building tool, a way to showcase your company culture, and subtly reinforce your brand. In this article, you’ll learn why summer is the perfect moment for this gesture – and how to craft a welcome pack that truly delights.

Summer is a Time for Connection – Use It to Build Relationships

Unlike the start of the year, which is often fast-paced and stressful, summer brings a more relaxed tempo, allowing for a more personal approach. That’s why summer welcome packs can be even more effective than those given during traditional onboarding periods.

• For new employees: less pressure, greater openness to company culture, better first experiences.
• For new clients: the relaxed season means the gift stands out and is more memorable.
• For new partners: a warm start to the collaboration with a personal touch and sense of care.

Summer is when trust and positive feelings are built – and a welcome pack can be the foundation stone.

Contents That Combine Usefulness and Summer Vibes

Welcome packs shouldn’t be boring or generic. Especially in summer, you can include items that are both practical and seasonal, showing you think ahead and care about the recipient.

• Personalized water bottle or thermal mug – for staying refreshed on hot days.
• Sunglasses or a branded cap – stylish and useful.
• Notebook, pen and welcome stickers – a basic office starter kit with a personal touch.
• Short welcome note – hand-signed by the team lead or CEO for added warmth.

With a thoughtful selection of items, you create a mix of practical, aesthetic, and emotional appeal – the three key elements of a memorable pack.

Personalization Is Key: Make Them Feel Truly Welcome

The welcome pack is a chance to show how much each individual matters – whether it’s an employee or a client. That’s why personalization has such a strong impact. It’s not about high costs, but small details that make a difference.

• Name of the employee or client on the packaging, label, or card.
• Item tailored to their role – e.g., USB drive for IT, portable notebook for marketing, timer or planner for sales.
• QR code linking to a welcome video from the team or company intro.

When someone feels recognized from day one, their sense of belonging, trust, and motivation increases. A personalized pack isn’t just a gift – it’s a tool for creating positive relationships from the start.

A Subtle Opportunity to Promote Your Brand

The welcome pack is also a great opportunity to subtly introduce your brand. If the pack is beautifully designed and aligned with your brand’s visual identity, it will leave a lasting impression – without being pushy.

• Coordinated packaging, product, and print colors matching the company’s branding.
• Subtle logo placement – as a detail, not front and center.
• Brand-styled bonus – like a voucher for internal services, or exclusive access to digital content.

This type of branding is quiet yet powerful. The recipient feels addressed as a person, not a customer – and that’s what sets a great promotional experience apart from the average.

Small Summer Touches with Big Impact

A summer welcome pack is more than just a box of stuff. It’s an opportunity to start a relationship based on respect, attention, and company culture. With a thoughtful product selection, seasonal freshness, and a personalized approach, you can create a strong first impression – one that lasts.

Whether you're greeting a new team member or a new client, summer is the perfect time to go the extra mile. And that extra step could be what sets your company apart – in the most pleasant way possible.